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Free JSON-LD Schema Generator

Use this tool to generate JSON-LD schema for your website without knowing how to code. Fill in the form, the code is generated right below, then copy and paste it into your website. It supports 5 types: business, article, FAQ, product and breadcrumb.

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What is JSON-LD schema?

Schema (structured data) is code that helps Google understand what your page is about: which business it is, who wrote the article, what a product costs. JSON-LD is the format Google recommends; it sits in a script tag and does not touch what visitors see.

How to add schema to your website

  • Generate the code with the tool above and click Copy code.
  • On WordPress, paste it into a custom HTML block on the page, or use an SEO plugin such as Rank Math or Yoast to insert it into the head.
  • Validate it with Google Rich Results Test to make sure the code is valid.
  • If your SEO plugin already outputs the same schema type, avoid declaring it twice.

Frequently asked questions

Does schema help me rank on Google?

Schema is not a direct ranking factor, but it helps Google understand your content and may enable richer search results, which can increase click-through rate.

Can I declare star ratings?

Only if you have real reviews that are publicly visible on the page. Incorrect markup can trigger a manual action from Google.

Where should I place the schema?

Business schema belongs on the homepage, article schema on each article, and product schema on each product page.

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